Air Rifle Warehouse | Privacy and Cookie Policy

1. Who We Are

Airrifle Warehouse (https://www.airriflewarehouse.co.uk) is a subsidiary website of Optics Warehouse (https://www.opticswarehouse.co.uk).

Data Controller: Ellis Holdings
Registered address: Optics Warehouse Ltd, Riviera House, Nicholson Road, Torquay, Devon, TQ2 7TD
Email: [email protected]

If you have any questions about this policy or your data, you can contact us using the details above.

2. What Personal Data We Collect

We may collect the following types of information:

Identity data – name, title, date of birth
Contact data – email address, phone number, billing and delivery addresses
Account data – login details, order history, preferences
Payment data – payment method and transaction details (payments are processed securely by third-party providers; we do not store full card details)
Technical data – IP address, browser type, device information
Usage data – how you use our website
Marketing data – communication preferences and interactions

3. How We Collect Your Data

We collect data when you:

Create an account
Place an order
Contact us (email, phone, live chat or forms)
Subscribe to marketing communications
Use our website (via cookies and similar technologies)

4. How We Use Your Data

We only use your data where we have a lawful reason to do so. This includes:

To process orders and deliver products or services
To manage your account
To communicate with you, including support and service updates
To improve our website and customer experience
To comply with legal obligations (e.g. accounting and tax)
For marketing, where you have given consent or where permitted by law

5. Legal Bases for Processing

Under UK GDPR, we rely on the following legal bases:

Contract – to fulfil orders and provide services
Legal obligation – compliance with UK law
Legitimate interests – improving services, fraud prevention, business operations
Consent – marketing communications (you can withdraw consent at any time)

6. Sharing Your Data

We may share your data with trusted third parties where necessary, including:

Payment providers
Delivery and logistics partners
IT, hosting and website service providers
Professional advisers (e.g. accountants, legal advisers)

All third parties are required to keep your data secure and only use it for the agreed purpose.

We do not sell your personal data.

7. International Transfers

If any data is transferred outside the UK, we ensure appropriate safeguards are in place to protect your data, in line with UK GDPR requirements.

8. How Long We Keep Your Data

We only keep your personal data for as long as necessary:

To fulfil the purpose it was collected for
To meet legal, accounting or regulatory requirements

When data is no longer required, it is securely deleted or anonymised.

9. Your Rights

You have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Request data portability

To exercise your rights, please contact us using the details above.

You also have the right to complain to the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

10. Cookies

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

List of cookies we collect

The list below lists the cookies we collect and what information they store.

11. Data Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access or disclosure.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.